Stage of Innovation: Proof of Concept (You have created something to show the innovation can work)

Problem: The problem that Gwaree is trying to solve is the inefficiency and lack of transparency in the fruits and vegetables supply chain, particularly in the procurement process for restaurants and hotels. Currently, many of these businesses rely on middlemen and traditional marketplaces to source their produce, which often results in high prices, inconsistent quality, and a lack of traceability. Gwaree aims to streamline this process by providing a direct link between smallholder farmers and these businesses, offering a transparent and efficient procurement platform. By doing so, Gwaree seeks to improve the livelihoods of smallholder farmers by providing them with a consistent and reliable market for their produce, while also providing restaurants and hotels with fresh, high-quality fruits and vegetables at fair prices.

Unique Selling Point: People in the food service industry typically source their fruits and vegetables from multiple suppliers, which can be time-consuming and inefficient. Gwaree's procurement platform streamlines this process by offering a one-stop-shop for all their produce needs. Unlike traditional suppliers, Gwaree's platform sources produce directly from smallholder farmers, ensuring fresh and high-quality produce while providing support and access to market for these farmers. Additionally, Gwaree's platform offers additional services such as quality control, logistics, and credit access to further support both the farmers and the food service businesses. Overall, Gwaree's solution is different in its focus on direct sourcing from smallholder farmers and its comprehensive offering of services to support the entire supply chain.