Stage of Innovation: MVP (You have a product ready to go to the market)

Problem: According to Lagos State waste management Authority,It is estimated that Lagos State generate about 13,000tons of waste daily and Nigeria like most other developing countries is facing a huge waste management crisis, municipalities are finding it very challenging to deal with the collection of waste and people are not motivated to do cleanups and there's not a reward system to motivate people to do this.To make our cities more sustainable and livable appropriate behavioral change strategy needs to be adopted to promote citizen engagement for managing the waste at its source.

Unique Selling Point: There has been a strong demand (sellers’ market) for our products over the years. Traditional buying patterns in this industry are based on quality, price, reputation of manufacturer, freight costs, delivery times and proximity to markets. During such a sellers’ market, buying patterns are often more influenced by availability. Our distinctive unique selling point of providing world class products and is well-processed and packaged that will be approved and endorsed by our customers at affordable price compare to our competitors.Quality and methods of Recycling will be sufficient enough to secure our company survival in a competitive market.We offer all of the above great products, while evaluating the desire and need by our customers for improvement and other products. We are a highly technical niche player offering the supply of strong products and services that is in great demand.