Stage of Innovation: Idea (You have thought it through and documented it)

Problem: With 66 million small holder farmers, Nigeria holds the highest number of small holder farmers in Africa. However, the farmers face challenges ranging from finance, mis-representation on the digital marketing space inclusions, product tracking and lack of cold chain logistics system which are vital for modern businesses to grow. Lurra is a digital classified website that is designed for farmers, agriculturists, restaurants and food producers to connect with viable customers across Africa and the world. The site will be integrated with escrow payment technology to grow between sellers and buyers, it includes a Blockchain supply tracking technology for customers and farmers to track their products. We plan to also provide clean energy cold chain logistics for perishables so that farm produces gets to customers fresh.

Unique Selling Point: My solution is different as it brings back that market feeling to the internet, with a classified website system, farmers and consumers can chat on the platform for negotiation and bargaining while the platform provides a safe escrow payment technology to return trust between the two.