Stage of Innovation: Proof of Concept (You have created something to show the innovation can work)

Problem: • Farmers experience price risk, information asymmetry about demand, distribution inefficiency, and receive late payments. • Retailers face problems like higher costs, low quality and unhygienic produce, high price volatility, and the everyday hassle of going to the market. • The traditional Supply Chain is highly inefficient, unorganized, and has a high rate of food wastage.

Unique Selling Point: We solve inefficiency and inadequate transparency in fresh fruits and vegetables supply chain, for farmers and market women(retailers) by using IoT sensors that can track the location and condition of produce during transportation, as well as a blockchain platform that allows for secure and transparent tracking of products from farm to store.