Stage of Innovation: MVP (You have a product ready to go to the market)

Problem: We are bridging the gap and changing the notion that only men can do certain jobs, through engaging females who have passion for shoe making and giving them the avenue to express themselves. We are also presenting quality footwear and bags to Nigerians, that can be tailored to the customer's desires and needs. More to that, we are also contributing to local production and contributing to the economy through engaging young people, especially women to help alleviate poverty.

Unique Selling Point: A lot of the locally produced shoes and bags manufactured in bulk are done haphazardly, and less attention is given to quality, or customer's safety and comfort. But at Ericalilys design concept, we pay attention to not just quality but customer's safety and comfort.