Stage of Innovation: MVP (You have a product ready to go to the market)

Problem: Across Nigeria, there is a substantial amount of recyclable waste that is being discarded into the environment each day, which ends up mixed with other non-recyclable waste. This waste is not only harmful to the environment but also represents a significant loss of valuable resources that could be reused. To address this issue, it is necessary to engage with consumers who are the major stakeholders in the waste management value chain and encourage them to adopt better waste management practices. By doing so, we can reduce the large amount of waste that ends up in landfills and increase the amount of materials that are recycled, which can help to conserve resources, reduce environmental impacts and develop a circular economy

Unique Selling Point: Currently, there is no organisation directly collecting recyclable waste from households. What people are doing is collecting in large quantities through waste picker, cleaners and/or from landfill. Our solution is different because we are going directly to the root of the consumer base, where it can be sorted before it gets to the landfill there, more of the recyclable waste is collected in small chunks and the value is sustained before moving to the recycling industry for reuse.