Stage of Innovation: Prototype (You have a working physical product)

Problem: KC Foods N' More organic infant formula aims to solve major societal challenges faced by parents which are: 1. Problem of parents spending a large portion of their income buying foreign infant foods for their newborn babies and children as a whole. 2. We are aiming to reduce the high infant mortality rate as a result of contaminated foreign foods that come packaged with dangerous chemicals and preservatives. 3. We are aiming to tackle malnutrition in children who are picky eaters We are also aiming to reduce unemployment by employing a handful of workers. We are hoping to employ more in the nearest future.

Unique Selling Point: Before now, Nigerian parents have to rely solely on foreign infant food formulas to nourish their babies and young ones. These most times are unhealthy for the baby especially as the foods are known to contain a high level of chemicals in the name of preservatives. Bearing in mind that Nigeria has been termed a dumping ground for various importers of substandard products. To any nursing mother, the health of her baby is Paramount. Mothers who have fed their babies with our pap have always testified to the fact their young ones whom they feed with our organic pap no doubt tend to be more healthy than children who are on foreign foods diet. This is a fact because we all know about the substandard nature of most of the foreign infant formulas in the market. Our unique selling point therefore is the fact that we are a homegrown company with the best local content food that is suitable for our social and economic environment. We also offer our customers the opportunity to customize their pap to their taste using a wild variety of available ingredients and grains.