Stage of Innovation: Idea (You have thought it through and documented it)

Problem: Inefficient and wasteful public advertising methods.

Unique Selling Point: Currently, whenever people want to advertise they have to print out fliers and other advertising materials which are totally useless after the advertising campaign. These redundant materials cause a lot of pollution and waste of materials. My solution is a segway to moving people to advertising with digital technologies which are reusable, cheaper and more sustainable.